Joe Kable is the Baird Term Associate Professor of Psychology at the University of Pennsylvania. He studies the cognitive and neurophysiological mechanisms of human decision making, using an integrated empirical approach that borrows from economics, the psychology of judgment and decision making, and social and cognitive neuroscience. He received his Ph.D. in Neuroscience from the University of Pennsylvania and was a post-doctoral scholar at the Institute for the Interdisciplinary Study of Decision Making at NYU, before re-joining Penn in the Department of Psychology. He is a past recipient of the Early Career Award and the current President-Elect of the Society of Neuroeconomics. His research is supported by the National Institute of Drug Abuse, the National Institute of Mental Health, the National Cancer Institute, and the National Science Foundation, and has been featured in the New York Times, Newsweek, NBC News and Freakonomics.com